Planning for my Sunglass Hut Commercial

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Commercial Idea:

For the commercial I have this extravaganza idea for sunglasses and Sunglass Hut itself. I'm aiming to have a range of people wearing whatever they'd like to not only embed their personality but include diversity in the film. I'll shoot in different locations for diverse scenery.

Prop:

Each prop will depend on the person and their outfit. Maybe a lollipop for a child to boost aesthetics. A soda for someone located outside during hot weather. Each person featured in the commercial will be wearing sunglasses from Sunglass Hut. It is the main product being promoted but can be referred to as the prop.

Filming and Tracking Dates:

  • Sunday 10-25-2020, going to film at the one of locations and work on storyboard with storyline.
  • Monday 10-26-2020, going to film at one of locations
  • Tuesday 10-27-2020, going to film at one of locations
  • Thursday 10-28-2020, going to film at one of locations, LAST DAY FILMING
  • Friday 10-29-2020, begin editing film and rerecord shoots if necessary

Location Plans:

  • Sawgrass Mills Mall - Sunglass Hut store - Sunrise, FL
  • Westfield Broward Mall - Sunglass Hut store - Plantation, FL
  • Coral Square Mall - Sunglass Hut store - Coral Springs, FL
  • Galleria Mall - Sunglass Hut store - Fort Lauderdale, FL
  • Las O Las Beach - Lauderdale by the Sea, FL
Set:
  • We'll be using a natural set. In video clips of main character they'll be distortion in the background with busy activities going on. In outdoor sets, we'll use natures natural beauty in film.
  • In the mall, I will be filming my actors walk and pose near Sunglass Hut stores.
  • Outside, I will be filming the actors near trees and nature to get better glimpses and more effect on glasses.
  • Using the different locations reflects how inclusive the brand is.
Back up Plans:
  • If were unable to get to the filming locations, or weather is bad. I'll switch and use the scenery of my neighborhood with strong. bold photos of those modeling.
  • If my characters become unavailable, the glasses will star in a film of their own. Ill record the glasses at different angles with the locations. Using transitions and animation will create a full commercial.

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