Music Video Conventions

The song I choose was "Boys Aint It," by SAYGRACE. This song falls under the huge, trendy, genre of POP! This genre is most commonly used amongst teens and young adults. Through this many artists get to share their vibe, personality, and emotions while having fun. With its range, Pop music branched out to disco and contemporary R&B. In my song election, it has music breaks of disco beats, lyrics similar to contemporary R&B and the perfect feel of Pop. 

Pop music videos usually have these conventions:

• MISE EN SCENE - Bright colors, Bright lights, Fashionable Clothing, Nice accessories, and Good make-up.
• PROPS - depends on the artists, their chosen theme, and setting used.
• VIDEO EDITS - Tints and filters to boost colors, and edits made to artists to seem picture perfect.
• CHARACTERS - usually sung and performed by women while having both genders integrated in the video.
• CAMERA SHOTS/ANGLES - close-up scenes on the artists face, wide/long angle shots, tracking the artists through video and zoom in shots. Its also familiar for the videos to use POV shots, allowing viewers to be in the shoes of the artists.
• SOUND - upbeat music, strong tempo, vocal range from artists

Through these conventions, people can recognize pop at a glance and embrace its diversity through artists. I hope to use these conventions in my music video to represent POP culture correctly.