Research Blog: Commercial Conventions

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I am doing a commercial on Sunglass Hut. Its a shopping destination and inspiration to the house of shades and glasses. They feature top brands and keep up with the all latest trends. With such a range of products that appeal to different audiences, their target can literally be anyone. The Sunglass Hut commercials usually have:

  • A range of styles and designs.
  • Range of people from different race, ethnicity, and even cultures to embrace varying appearances.
  • They props vary on the type of person appearing on the screen. (Ex: Business man with shades, carrying prop briefcase.)
  • The score throughout Sunglass Commercials are music with soothing or upbeat tempo to give relaxed yet exciting vibes for consumers.
Conventions and Codes in Sunglass Hut Commercials"
  • Usually have short phrases or catchy slogans in between music once paused or over the music.
  • Includes various angles in film for more range and perspective. Doing this also gives a cool effect towards audience.
  • Some ads and promos use higher ranked celebrities' to appeal to their followers for more consumer appeal.


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