Editing my Sunglass Hut Commercial

-

 


Finally!! Time to edit and create a masterpiece. Overall I had a good editing experience with this project. When I started editing, I realized that I had SOO much footage and that  30 seconds was a really short time. Meaning a lot of the stuff I originally planned had to get cut. Including scenes that were significant in the storyboard.
Other reasons things got cut was because of: 
  • Bad or different lighting
  • Bad angles
  • Main prop wasn't utilized well
  • Didn't follow video theme
  • Terrible acting
Once I decided a new plan and incorporated things from the first plan, I was ready to go. I took many shots of sunglasses and I used the app "Lomotif" to make a video compiled of each shot in a sped up duration. Doing this made it have a light switch effect. I also used this method for my intro using the black and white Sunglass Hut logos. Then used this method one more time for the model wearing a variety of glasses. Once those scenes were put into iMovie, they weren't at the speed I wanted, so I simply speed it up through the iMovie feature. Other scenes or clips of me recoding a variety of sunglasses at once was easy to put into the commercial. I just added it to iMovie and sped it up because the videos were about 4 seconds alone.
Next, there were scenes of the model walking with the glasses from different angles. Some of those were filmed in slow-motion for more effects and it worked out perfectly! Adding these to the commercial was no hassle at all. I just had to choose which parts I'd like to incorporate and simply crop the video using the slide crop tools on iMovie.
I had the most fun making the hashtag overload. I used PicsArt and initially used a blank canvas and put the first hashtag. Then repeatedly built of the previous one with another hashtag in the same canvas. Then I used lomotif again to compile all the pictures of hashtags to show them being added on. This hashtag overload scene is in one of the videos I made. In total I made two with different orders and swapped out scenes. If it's not revealed in the final video, then its safe to assume I choose the video that includes it.
With the background music, I searched up past Sunglass Hut commercials and pulled the audio from it by screen recording, then adding the audio to iMovie. After I cut clips of the audio that I didn't feel went with the vibe/flow of my commercial.
Truly fun to see what can be produced through various actions and people!

Comments

Post a Comment

Popular posts from this blog

Our Pitch for Project! - Short Film

-
Image
      We've been tasked with a Short Film that's supposed to be the length of five minutes. I am working with a group and spent about 2 days brainstorming and came together with ideas and we collectively decided on a product.    Our main pitch and film will be about a man and his wife whom he has just killed. She's been put in the trunk of his car and it will begin with the male actor closing the trunk. Afterwards he's being mentally strained and traumatized with overwhelming guilt to where hes hallucinating his dead wife in his car and around him. Playback's of their memories together will be shown to develop character relationship. The woman's dialogue will be her soothing/downplaying the situation because his subconscious is trying to relieve him of guilt. He'll be completely overwhelmed. Wrapping up the film will be him stopping and getting out of the car to then, walk out into the road to end his life.      The entire film will take plac...
Read more

Genre Research: Me Before You 2016

-
Image
  Me Before You was a full on drama influenced and led by romance. A man was living a lavish, wealthy and adventurous life until his life changed completely after being in an accident that left him paralyzed. Louisa enters his life as his caregiver but becomes so much more by loving him and wanting him to find value in his life. But in all her efforts, his mind didn't change. A necessary convention of drama was character development. Within the movie, Louisa grew personally and it's because of her experiences with Will. In my film I'll be sure to include that development. Another thing that made this movie successful was the irony in some parts. Will used to jump off cliffs into oceans and since he cant walk, going back to his old life isn't even an option. Lastly, was the unpredictable ending. The continuous drama of what'd happen next and the constant rising of issues made it interesting and I'll be sure to take that into thought when creating my film.
Read more

The Drive, Short Feature - Reflection

-
Image
  How do your products represent social groups or issues?     Our film isn't vocally or directly focused on social issues however when looking for a deeper meaning, an issue that prevails is the male's mental state. To have killed someone he loves, to imagine/hallucinate them in his space, to then kill himself is a lot to receive in a short film. As we forge through an era where mental health is prioritized, this film was an easy development to portray this. Boys and men are prone to be judged for showing or expressing emotions. In the film, this bottled-up self-hatred, guilt, and uncertainty of the main character led to his own demise. Applied to society, this happens so frequently that people push it under the rug. Men should be allowed to have and express their emotions without feeling empty or weak. We are all human and it's impossible to feel anything. Dean committed suicide at the end of the film by walking out into the road because he couldn’t take anymor...
Read more