Editing my Sunglass Hut Commercial

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Finally!! Time to edit and create a masterpiece. Overall I had a good editing experience with this project. When I started editing, I realized that I had SOO much footage and that  30 seconds was a really short time. Meaning a lot of the stuff I originally planned had to get cut. Including scenes that were significant in the storyboard.
Other reasons things got cut was because of: 
  • Bad or different lighting
  • Bad angles
  • Main prop wasn't utilized well
  • Didn't follow video theme
  • Terrible acting
Once I decided a new plan and incorporated things from the first plan, I was ready to go. I took many shots of sunglasses and I used the app "Lomotif" to make a video compiled of each shot in a sped up duration. Doing this made it have a light switch effect. I also used this method for my intro using the black and white Sunglass Hut logos. Then used this method one more time for the model wearing a variety of glasses. Once those scenes were put into iMovie, they weren't at the speed I wanted, so I simply speed it up through the iMovie feature. Other scenes or clips of me recoding a variety of sunglasses at once was easy to put into the commercial. I just added it to iMovie and sped it up because the videos were about 4 seconds alone.
Next, there were scenes of the model walking with the glasses from different angles. Some of those were filmed in slow-motion for more effects and it worked out perfectly! Adding these to the commercial was no hassle at all. I just had to choose which parts I'd like to incorporate and simply crop the video using the slide crop tools on iMovie.
I had the most fun making the hashtag overload. I used PicsArt and initially used a blank canvas and put the first hashtag. Then repeatedly built of the previous one with another hashtag in the same canvas. Then I used lomotif again to compile all the pictures of hashtags to show them being added on. This hashtag overload scene is in one of the videos I made. In total I made two with different orders and swapped out scenes. If it's not revealed in the final video, then its safe to assume I choose the video that includes it.
With the background music, I searched up past Sunglass Hut commercials and pulled the audio from it by screen recording, then adding the audio to iMovie. After I cut clips of the audio that I didn't feel went with the vibe/flow of my commercial.
Truly fun to see what can be produced through various actions and people!

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